This includes metrics like the number of recommendations made for employees connected to your brand’s LinkedIn page and the number of comments by LinkedIn members on employee posts. Here’s how promoting content on Hootsuite works for LinkedIn and Facebook:Īccording to LinkedIn Help, employee advocacy analytics “provide page admins of a LinkedIn Page the opportunity to gauge trends in employee and member engagement with content recommended to employees on the My Company tab.” When you track LinkedIn analytics to determine which posts are performing best, you can use Hootsuite to promote them as sponsored content. Using a scheduling tool like Hootsuite is one way to reach those new audiences. That could result in visitors converting to new followers, increasing social engagement. In other words, having demographic data showing who is visiting your page can help your brand spot patterns and tailor its updates to those visitors. These numbers show you who is coming to your page, but aren’t loyal followers of your brand on LinkedIn - yet!
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These are very similar to follower analytics. (Find out more about important LinkedIn demographics here.) Visitor analytics LinkedIn shows you this data based on your followers’ location, job, seniority, industry they work in and company size. Knowing more about followers can help you create content that speaks directly to your audience, improving engagement and increasing traffic. These metrics highlight who is interacting with your page content and updates. The highlights show the number of total likes, comments and shares in the last 30 days, as well as the percentage change from the previous 30 days.
#BENCHMARK ANALYTICS UPDATE#
In LinkedIn analytics, you’ll also see update highlights, which is a snapshot of the important metrics. As well as showing you the best days and times to publish content, you can schedule posts to fit in with your other social posts, bulk schedule or auto schedule. To streamline the publishing of your LinkedIn posts to improve your brand’s update analytics, a scheduling tool like Hootsuite can help. For example, if your update analytics are showing low post engagement, you can try altering the time you schedule posts to publish, or try changing the type of content that’s published. These metrics demonstrate how effective your LinkedIn updates are, whether your followers find them engaging, and help social media managers see trends and patterns. There are 5 types of LinkedIn page analytics: Update analytics Note that page analytics are only visible to page admins, or at minimum, people with “analyst” access.Īs long as you have the right permissions and access, you will be able to monitor your LinkedIn metrics. Then, open up the LinkedIn company page you manage. To access the LinkedIn analytics dashboard, start by logging in to your LinkedIn profile. It shows you performance metrics across all social channels in one place. If your brand is active on several social media platforms, a third-party tool like Hootsuite can be more efficient. If your brand only uses LinkedIn, you’ll find all the data you need in LinkedIn itself. And the route you go depends on your social media marketing strategy. To start, know that you can begin tracking LinkedIn analytics natively or with a third-party LinkedIn analytics tool, like Hootsuite.
#BENCHMARK ANALYTICS HOW TO#
Let’s learn how to start tracking your company’s metrics on LinkedIn!īonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.
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See a few analytics tools that can deliver deeper insights and make reporting simple.Discover the best LinkedIn metrics to track.
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In this complete LinkedIn analytics guide, you’ll: In other words, with LinkedIn analytics, you can say with certainty when you’ve hit a new milestone, like record audience growth, engagement or conversions. After all, if you aren’t tracking data, you’re just guessing whether your brand is meeting its goals. Tracking LinkedIn analytics is essential when it comes to quantifying your social media marketing efforts, and providing the data you need to improve your social media ROI and reach social media goals. That’s because analytics tools help marketers track different social media metrics and report back on successes. If your company uses LinkedIn for business, then tracking LinkedIn analytics should be an integral part of your strategy on this social platform.